Effective Date: April 22, 2026
Meliora Properties Group, LLC ("MPG," "Meliora Properties Group," "we," "us," or "our") operates melioraproperties.group and related sales, marketing, and booking services. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.
By using our websites, submitting a form, booking a stay, or communicating with us by email, phone, or text, you acknowledge the practices described below.
Our business has two main audiences:
This policy applies to both groups unless a specific section says otherwise.
Information you give us
Information collected automatically
Sensitive personal information. Payment card information is sensitive personal information under California's CPRA. We collect it only to process reservations you request, it is tokenized directly by our PCI-compliant payment processors, and we do not use it for advertising, profiling, marketing inferences, or any purpose beyond completing the transaction. Aside from payment card data, we do not knowingly collect other categories of sensitive personal information as defined under CPRA — such as precise geolocation, government identifiers, racial or ethnic origin, religious beliefs, union membership, genetic or biometric data, health information, or the contents of private communications — for marketing or advertising purposes.
Information from third parties
Where the GDPR or UK GDPR applies, we process personal data on one or more of the following bases: your consent (for marketing messages and non-essential cookies); performance of a contract (for bookings you make with us); our legitimate interests in operating, promoting, and improving our business; and compliance with legal obligations.
You can control cookies through your browser settings, opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, and manage advertising preferences on platforms such as Meta and Google directly.
We do not sell your personal information for money. However, our use of Meta Pixel, Meta Conversions API, and similar advertising technologies may constitute a "sale" or "share" of personal information under California's CCPA/CPRA and similar U.S. state privacy laws — see Section 9 for your choices. Aside from those advertising uses, we share information only as described here:
Email. If you subscribe to our mailing list or request information from us, we may send you marketing emails. You can unsubscribe at any time using the link in any marketing email or by emailing us at [email protected]. Transactional messages (such as booking confirmations) are not affected by marketing opt-outs.
Text messages. We send text messages through our business phone provider (Dialpad) to individuals who have a qualifying relationship with us. Marketing text messages are sent only to individuals who have given prior express written consent as required by law, including Florida's Telephone Solicitation Act (Fla. Stat. §501.059) where applicable. Reply STOP to any text to stop further messages, or HELP for help. Message and data rates may apply. Consent to receive text messages is never a condition of any purchase, booking, or service.
We retain personal information only as long as needed for the purposes described in this policy, to comply with our legal and tax obligations, and to resolve disputes. In general: contact and lead information is retained while the relationship is active and for up to seven years after the last substantive interaction; booking and reservation records for seven years after the stay; marketing engagement data for up to twenty-five months; consent and opt-out records indefinitely while the underlying regulatory obligation continues; payment card data is not retained by us (tokenized by Guesty Pay and Stripe). When a retention period ends we delete, de-identify, or anonymize the information unless a longer period is required or permitted by law.
You can unsubscribe from marketing emails, reply STOP to opt out of marketing texts, control cookies through your browser, or contact us at [email protected] to ask us not to use your information for marketing.
California residents (CCPA/CPRA). You have the right to request access to the personal information we have collected, request deletion or correction, opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising, and limit the use and disclosure of sensitive personal information. We will respond to verifiable requests within 45 days (extendable once by 45 days with notice). We will not discriminate against you for exercising your rights. To submit a request: Do Not Sell or Share My Personal Information · Limit the Use of My Sensitive Personal Information. We also honor Global Privacy Control (GPC) browser signals.
EU, UK, and other jurisdictions. You may have rights to access, correct, delete, restrict, or object to processing, and to data portability. Where processing is based on consent, you may withdraw consent at any time. To exercise any rights, email [email protected]; we will verify your identity before responding.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit (HTTPS/TLS), access controls on internal systems, and PCI-compliant third-party payment processors. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Our websites and services are intended for adults. We do not knowingly collect personal information from children under 13 (or under 16 where that is the applicable threshold). If you believe a child has provided us with personal information, contact us and we will delete it.
We operate in the United States. If you access our websites or services from outside the U.S., your information will be transferred to, stored, and processed in the United States, which may have different data protection laws than your home country.
Our websites may link to third-party sites we don't control. This Privacy Policy does not apply to those sites. Review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on this page and update the "Effective Date" above. Your continued use of our websites or services after changes take effect constitutes acceptance of the updated policy.
Meliora Properties Group, LLC
Attn: Privacy
1601 N. Oak Street, Suite 202
Myrtle Beach, SC 29577
Email: [email protected]
