The Myrtle Beach area at golden hour
Home  /  Resources  /  Market Analysis

The 2026 Myrtle Beach market, in one report.

An executive summary of the trends shaping Grand Strand owner returns — tourism, occupancy, rate, and what it means for your unit.

What's inside

The numbers behind the Grand Strand.

A short, data-driven read for owners and investors — no fluff.

Demand

Tourism & occupancy trends

How visitor demand and occupancy are moving across the Myrtle Beach market — and the seasons that drive your year.

Rate

Pricing & revenue benchmarks

Where nightly rates and revenue are landing for oceanfront condos, and what separates the top performers.

Outlook

2026 investment outlook

What the data suggests for owner returns on the Grand Strand in the year ahead.

The State of Myrtle Beach — 2026 Market Analysis

See the data shaping the Grand Strand's vacation rental market. We'll email your executive summary.

Get Your Free Market Analysis

Enter your details below and we'll send the executive summary straight to your inbox.

Please enter your first name
Please enter your last name
Please enter a valid email address

The market analysis is general information for owners and investors, not financial advice or a guarantee of future performance. Market conditions change; figures reflect the period covered in the report.

From market to your unit

Want this analysis applied to your property?

A free, no-obligation owner analysis translates the market into a real number for your building and unit.

Get a Free Owner Analysis → Call 843-286-4808